A content management system (CMS) is used by more than half of all websites. Here in Inflatus we design & develop control panel specifically for you which enable you to create, manage and publish web content according to your convenience. However, your CMS will be useless unless it assists you in creating content that is optimised for search engines so that people can find your website. This is where search engine optimization (SEO) enters the picture.
SEO is a collection of tactics that aid in increasing the number and quality of visitors a site receives through organic search engine results.It’s critical for websites because organic search accounts for more than half of all website traffic. As a result, while selecting a CMS, consider the SEO tools to ensure your content appears in search results. Google must be able to crawl your site and understand the context of each page in order for it to rank in search results. Your website should also be simple to use and deliver a great user experience. Because it is the backbone of your site, the CMS you choose will have a huge impact on your SEO.
In addition to overall quality, dependability, user-friendly navigation options and aesthetics, here are other SEO CMS characteristics to look for while researching your options.
The following items ought to be simple for you to incorporate on your pages using your CMS.
Title tag: Your title informs both users and search engines about the content of your page and appears on search engine results pages (SERPS).
Meta tags: While meta descriptions do not directly affect rankings, they do play an important part in enticing visitors to click on your site in search results.
Alt tags: Search engines can grasp the information of photos thanks to alt tags. They can also aid users in understanding them.
Header tags: Headings divide your material into parts and make it easier for Google and people to grasp the layout of your page.
URL customization: Customizing your URL will allow you to make it more readable and descriptive for users.
Other important SEO aspects in any CMS concern technical SEO.
Page loading time: Your CMS should make it possible for your site to load rapidly. This can be helped by elements like clear coding and image optimization.
Responsive design: Both desktop and mobile-friendly designs should be incorporated into your CMS.
Canonical tags: When you have duplicate material, You may use canonical tags to inform Google which version of content to index. Ensure that your CMS accommodates them.
301 redirects: You may permanently reroute one URL to another using 301 redirects. You should be able to achieve this quickly using your CMS.
txt: Your content management system (CMS) ought to make it simple for you to generate a robots.txt file, which instructs Google which pages not to crawl and index.
XML sitemap: You should be able to simply construct an XML sitemap, which makes it easier for Google to discover the pages on your website.
These are the most important things to consider when choosing a CMS, while they undoubtedly aren’t the only ones that will impact your SEO.