The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
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Business reputation management is an integral part of the corporate strategy as it builds and maintains the trust that the customers have in the business. With the internet being the marketing mainstay in the present time, online reputation is as important as the actual one. Negative reviews, illegal content on hate sites, negative media coverage, and false information are just a few of reputation-related challenges that businesses come across. It is, thus, essential for them to protect their online image from being tarnished by negative comments and reviews on the internet.
At Inflatus, we are a renowned digital agency that offers a wide range of digital marketing solutions including online reputation management services in India. We enable clients to overcome the negative reputation and create a positive image for their products, services, and brands.