An image may convey a thousand words. It’s a proverb that has stood the test of time. People like looking at the high-quality images and photographs they find on websites. That is likely the reason why Instagram is popular with users of all ages. The same is true for businesses. The photographs you publish and your company profile on Instagram will determine what viewers will think of your brand. It likely has a bigger impact than you realise on your target audience. Here are some numbers that support that:
- Half of Instagram’s 1 billion monthly active users daily utilise Instagram Stories.
- Every day, 200 million Instagram users visit at least one company profile.
- Users claim that viewing a product in an Instagram Story increased their interest in it by 62%.
- Every month, 130 million Instagram users click on posts about buying.
- According to 69% of American marketers, Instagram is the best social media site for influencer marketing.
- Instagram is the finest platform for businesses to advertise their new goods or services, according to 73% of American teenagers.
- Next to Facebook, Instagram represents roughly 11% of social referral shares to e-commerce companies.
- The potential audience for Instagram advertising is 849.3 million active users.
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Given the aforementioned data, it is difficult to dispute that Instagram is a social media network with high levels of engagement. Instagram marketing may provide your company an edge over rivals by generating leads for brand exposure, followers, engagement, and sales. If you need assistance with this, our Instagram marketing company can help.
